Articles
On those rare occasions when we're not doing something brilliant for our clients, we put our deepest thoughts on paper. Here are some of our favorites.
- Tough Times. Tough Decisions.
During down economic times, many companies face tough decisions. Sales are down, price-cutting is prevalent, staff is being reduced and lack of revenue is killing them. These are extremely difficult realities to deal with and even harder for companies to figure out the best way to navigate these stormy waters.
Aug 19 2008 02:40 pm | Read More
Unfortunately, marketing (and in turn advertising) [...]
- My Dad Believes in Vampires
So how good is HBO’s marketing campaign for its upcoming vampire drama “True Blood?” So good that my father called me this week wondering if I had heard the news that vampires were living among us.
Aug 13 2008 01:56 pm | Read More
Seriously. He really did. The conversation went something like this: Dad: “Hey.” Me: “Hey.” Dad: “They just had on the news that [...]
- You Can’t Call It Viral Until It Is
There used to be a negative connotation with the word “viral” because it meant something that causes a sickness. Now everyone loves viral, at least in marketing. Viral is everywhere. It’s one of those buzzwords that you’re not sure you’re sick of yet, but you think you might be sick of it pretty soon.
Jul 31 2008 10:00 am | Read More
So, what [...]
- Subliminal or Brilliance?
What is the magic behind advertising? Like when you walk into a store and a certain product seems familiar and welcoming. Are we so influenced by what we have seen and exposed to that we change our behaviors and buying habits? How much of this barrage of information actually affects us?
Jul 31 2008 08:00 am | Read More
Review this advertising agency’s concept [...]
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