Park&Co

With a Site That Goes Vroom.

We Americans sure love our cars. So how did we let the process of buying one get so ugly? There seems to be no other item whose purchase is fraught with such frustration and distrust. Enter AZ Auto Finder. This Arizona-based auto search and appraisal service puts the fun, ease and excitement into selecting and buying a new ride, and they tapped us to build these same qualities into their new website.

We started with a visual layout that focuses not on cars, but on the feelings inspired by them: the fear and wariness toward dealers, the excitement of finding that rare gem and the aggravation of ending up with a lemon.

To this chassis, we added an efficient, user-centric design that gives the customer maximum control of a process they’ve had far too little command of. Straightforward navigation allows for smooth shifting between services and the simple forms used to request them. Animated transitions accelerate you to the next service, then stop on a dime.

Under the hood, we equipped the site with a custom back-end tool that streamlines the entire car appraisal process for inspectors, site administrators and customers. Inspectors can now complete and file auto appraisal reports from virtually anywhere. The administrator can then approve, edit or return the report for revisions almost instantaneously. The customer then receives the report, photos and any additional documents via an email link. No printing hard copies, no mailing and, most importantly, no waiting.

The traditional process of finding and buying a car had become such a pile of junk, it was high time someone rebuilt it for speed, efficiency and comfort. We’re grateful AZ Auto Finder chose our creative garage to make it happen, and we’re sure Arizonans will now have nearly as much fun purchasing their car as they will doing brodies in it.

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