Park&Co
How Sustainable is Your Green Brand?
Our economy has melted down while our planet is heating up. Consumers, by necessity, are consuming less. Green products and eco-conscious companies are creating significant market share as a "new normal" in consumer sentiment toward sustainability is circumventing the globe. Green marketing has never been more important.
A recent study from Cone Consumer Environmental found:
- 35 percent of Americans have higher interest in the environment today than they did one year ago
- 35 percent of Americans have higher expectations for companies to make and sell environmentally responsible products and services during the economic downturn
- 70 percent of Americans indicate that they are paying attention to what companies are doing with regard to the environment today, even if they cannot buy until the future
Is your green brand approachable, believable and doable? If not, we can help. Park&Co has been creating Sustainable Green Marketing for environmental and cause-related industries since the early 1990's. We specialize in propelling the growth of people, products, services, and causes that are making definable and measurable positive impacts on our planet.
The following are just some examples of our sustainable storytelling. We're ready to help tell your story.
Water-Use it Wisely
The public said, "Don't tell me to save water. Show me how." That was the consumer sentiment behind Water - Use It Wisely, the world's largest water conservation campaign of its kind. Now in its 10th year, Water – Use It Wisely has more than 400 private and public water partners that benefit from the program's universal call-to-action: "There are a number of ways to save water, and they all start with you."
Ad Campaign
Bring Back Blue
We used a comprehensive campaign of traditional and non-traditional media (see the 3-story dust mask on the side of the Superior Court Building in downtown Phoenix) to draw attention to and brand the county's brown cloud. Then we empowered residents with easy ways to help reduce particulate pollution.
Ad Campaign
:30 TV Spot
Rio Tinto – Resolution Copper
Resolution Copper Mining uses innovative excavation techniques to keep the environment and host communities safe and productive. To communicate their sustainable approach to mining, we’re engaging their communities through a variety of media, including video, print, web, social media, and word-of-mouth. The campaign is centered around the project website, a resource for news and information, and a portal that encourages them to get involved.
Ad Campaign
Website: SecureArizonasFuture.com
Goodwill of Central Arizona
As part of our cause-marketing expertise, which also has a powerful environmental benefit, we have helped Goodwill of Central Arizona grow by nearly 300 percent in the six years we have worked with them. Our donations and retail campaigns have not only helped to raise over $60 million in annual revenue towards workforce development programs, they’ve also kept tons of useful items out of landfills in the process.
Ad Campaign
:30 TV Spot
Global Water
Global Water has become one of the fastest growing private water companies in the country by promoting a smarter brand of water stewardship and helping to build communities that embrace water recycling. And we helped them get there. Our integrated campaign played an instrumental role in distilling Global Water's entrepreneurial and environmental spirit into a message that resonates with both consumers and the public sector.
