Posts Tagged ‘The Endurance’

Why Shackleton’s “Help Wanted” Ad from 1912 is More Relevant Today than Ever

Friday, December 4th, 2009 | Posted by Park Howell

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Have you ever read the book or seen the documentary, “The Endurance”?

It’s about the most unbelievably ill-fated expedition that stranded 28 men in Antarctic for nearly two years.

This was the “Help Wanted” ad that Shackleton ran when assembling his crew.  Astonishingly, it generated over 5,000 responses.

Checkout “The Endurance” if:

  1. You’re looking for inspiration for your own 2010 expedition into the cold, dark climes of this economy
  2. You’re curious how optimism can buoy leadership skills
  3. You’d like to assemble a crew that can weather anything