Most local TV ads are made with no money, no concept, no production values, and no shortage of obnoxious yelling. And in case you didn’t catch the phone or address of that car dealer, accident attorney or mattress warehouse the first time, don’t you worry, Vern, you’re gonna get it again…and again…and again.

With a dash of fun and creativity, it’s easy for a local commercial to soar mightily above this din, and I recently came across one from central Alabama that hit me like a fence post to the jaw. It was made by Rhett and Link, two guys who started I Love Local Commercials and are touring the country producing free spots for local businesses they take a shine to. Who knew honesty could be so effective. Or so funny.

That number again is 256-737-0438.