Effective Advertising Makes for Peace of Mind
Monday, September 14th, 2009 | Posted by Kim HodgeHow long does it take you to act on an advertisement that strikes a chord within you? Less than a month ago, I saw an ADT TV commercial – a dog rescued from a house fire because her smart mum had an ADT alarm protecting their house. Take a look.
Several days later I saw an ADT van passing me in the street, a couple of days after that I saw two of my neighbors had put up ADT signs in their front yards and then just last week a colleague asked me if I had ADT installed at my house. Not an alarm system, but by the brand name ADT. Impressive.
It certainly felt like someone was trying to tell me something. I called ADT – a charming voice on the other end of the phone told me they could have a representative at my house within 2 days.
My sales rep couldn’t have been more helpful. He carefully advised me how to bring the existing equipment up to date and make it work for my family’s lifestyle. Yes! It couldn’t have been easier. Less than one week later a technician installed new additional equipment, serviced the existing system, replaced what needing replacing and reprogrammed the entire system.
The whole experience was quick, easy and much less expensive than I expected. I now have peace of mind that my home and pets are safe when left alone. Isn’t it great when an advertisement actually makes a difference in your life? Bravo to W.B. Doner & Company for producing such a compelling ad.