Web designer Jon Hrach and art director Shawn Hardy checkout Parker's moto-board contraption in the Park&Co parking lot.

Ok, so this maybe more industrious than sustainable. But it’s definitely worth a look.

Our son Parker has been Jonesin’ all summer for a motorized skateboard. No one makes one. So he took matters into his own hands.

First he started by winning $280 playing Texas Hold ‘em at Casino Arizona.

Then he spent $200 of his winnings on a used GoPed he found on Craig’s List (Recycling the GoPed is about as green as this gets).

Then he spent roughly another $125 on a new skateboard deck, trucks and wheels at Sidwewalk Surfer in Scottsdale.

Last Sunday he spent a couple hours on the back patio in 113 degree weather hack-sawing off the front of the GoPed, and custom fitting the new skate deck to the undercarriage.

Here’s the result. Props for ingenuity.

A new study shows that just being exposed to the Apple logo can make you more creative, according to Duke researcher Gavan Fitzsimons. He was featured last Saturday on NPR discussing his recent article in the Journal of Consumer Research about his study on logos and the brain. Take a timeout for 2.5 minutes and listen to this interview. Extremely interesting about the brand power of Apple over IBM and how differently the two brands are perceived by consumers.