Why Shackleton’s “Help Wanted” Ad from 1912 is More Relevant Today than Ever
December 4th, 2009 | Posted by Park Howell
Have you ever read the book or seen the documentary, “The Endurance”?
It’s about the most unbelievably ill-fated expedition that stranded 28 men in Antarctic for nearly two years.
This was the “Help Wanted” ad that Shackleton ran when assembling his crew. Astonishingly, it generated over 5,000 responses.
Checkout “The Endurance” if:
- You’re looking for inspiration for your own 2010 expedition into the cold, dark climes of this economy
- You’re curious how optimism can buoy leadership skills
- You’d like to assemble a crew that can weather anything
Tags: Ernet Shackleton, Leadership, Optimism, Sustainability, The Endurance
This entry was posted on Friday, December 4th, 2009 at 10:52 am by Park Howell and is filed under | Around the Recession in 100 Days | Other. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
March 19th, 2010 at 11:56 am
Caught the doc, which led me to read the book. If you have the urge to feel like a wuss, either one will suffice. Balls Ahoy!
March 19th, 2010 at 12:14 pm
Got that right, Jasobn. We used the Shackleton story for a client to motivate his troops for 2010. It was hugely successful. Something you might try.
Don’t you love the “Help Wanted” ad!