Park&Co introduces new Facebook strategy - Darkness
January 13th, 2010 | Posted by Ryan La RosaSometimes being productive requires taking a step back, or in our case turning out the lights. With social media running wild over the last year and everyone jumping on the bandwagon, it’s hard not to get swept up in the euphoria.
But at Park&Co we pride ourselves on Word of Mouth based on strategy. So when we took a hard look and realized our agency Facebook page wasn’t generating any Word of Mouth we decided to go dark. At least until we can give people a reason to talk about us.
Until then, we replaced the usual self-aggrandizing agency drivel with something far more valuable – fishing bloopers! Take a look.
Tags: Facebook, Park&Co, social media, Word of Mouth
This entry was posted on Wednesday, January 13th, 2010 at 4:10 pm by Ryan La Rosa and is filed under | Agency News | Internet Marketing | Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
January 14th, 2010 at 12:58 pm
Kudos guys! Social media can be a serious time suck if you don’t have clear objectives in mind. Congrats on recognizing this and freeing your energy for more appropriate channels — and for your clients!