Did you know that Arizona has nearly $4 billion in annual bi-lateral trade with our neighbors to the north? No, not Nevada, Utah or Colorado, but Canada. The Great White North is the largest foreign investor in Arizona, according to Glenn Williamson, CEO and Founder of the Canada Arizona Business Council (CABC).

The CABC was formed seven years ago to promote a single mandate: To increase bi-lateral trade between Canada and Arizona to $5 billion by 2010.

Currently:

• 128,750 Arizona jobs have been created by Canadian businesses
• More than 140 private companies are directly involved
• 517,000 annual Canadian visitors spend upwards of $441 million in Arizona
• Conversely, 161,800 Arizonans visit Canada spending $110 million annually

Park&Co recently launched the new CABC website during the quarterly board meeting hosted at Henkel, owner of Dial, Purex, Right Guard and other popular consumer product brands. Park&Co is a title CABC partner, along with other notable companies such as the Toronto Stock Exchange, Henkel, Air Canada, Chase and Snell & Wilmer.

From the site: Membership in the CABC is by invitation only. This membership philosophy assures each member one degree of separation with decision makers in any field on either side of the border. If you are an engaged industry player, we welcome your membership inquiry…of course, only deal makers need apply.

Richard Bazinet, Founding Director of the CABC, said,

“Rebuilding our website was an important part of our web-centric communications strategy. Not an easy task for a bi-lateral trade organization like the CABC. However, Park&Co rose to the challenge and they actually mastered the subject matter quickly. Our new site was accepted unanimously by our members.”

This entry was posted on Wednesday, October 14th, 2009 at 11:00 am by Park Howell and is filed under | Advertising / Branding | Agency News | Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.