Long-term client Forever Living Products put Park&Co’s Film and Video Department into its annual summertime high gear for the production of over 15 different video pieces in support of their 2009 Super Rally in Dallas, TX. Lending a hand in the effort were some of our favorite vendors at BigU Music and Leighton Agency, plus a few new friends, like motion graphics guru Anthony Hurd.

The Super Rally is an annual celebration of FLP’s highest achievers from around the world. Forever Living has over 9 million distributors in over 130 countries, and the Super Rally hosts the top 3,000 distributors for a week of recognition, fun events and new product introductions. It’s like a UN summit for health and beauty.

Product introduction videos featured Freedom 2Go, a joint relief drink infused with pomegranate juice. Fun, 2D motion graphics were used to give this on-the-go product maximum freedom of movement. See for yourself.

For Forever CardioHealth, a new heart-health product, we changed the mood completely to take a sobering look at the effects of cardiovascular disease. The piece begins with a beeping electrocardiograph, a pounding heartbeat and flashes from a fulfilling life. The whole scene then flatlines before a transition brings a new day and the benefits of this healthy supplement. Take a look.

Editor, film student and 3-time bareback champion Parker Howell was dispatched to roundup footage of each day’s events and put together highlight montages for distributors to watch on the hotel’s cable channel and on the huge atrium screen at the Gaylord Texan Resort & Convention Center. Here’s Thursday’s show.

Thanks to FLP for the opportunity to keep our creative juices flowing throughout the dry desert summer and to be part of such a unique international event. See y’all next year in Denver!

This entry was posted on Monday, August 17th, 2009 at 11:30 am by Kim Hodge and is filed under | Agency News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.