It’s no secret that Obama embraced social media during his campaign, and it helped him win his presidency. By reaching out through a channel underutilized by other candidates, Obama projected himself through Twitter, YouTube and Facebook to talk with voters.

If you think this was just taking advantage of a fad to appeal to younger people, think again. Social media isn’t going anywhere, and this administration-elect seems to understand this. Not only has Obama put out a website to keep an open line of communication for his transition period, he’s announced that instead of having a weekly radio address, he will post his addresses as YouTube videos. This is a truly combustible idea, in my opinion. Here is Obama’s first video as President-elect:

What a refreshing step in communication to the public. By creating content that works with the social media model, he’s allowing users to do what they will with his content. They can openly embed, share and contribute uncensored criticism to the content he puts forward, just as social media does with other content. It’s an openness that I appreciate, and one that I’m not used to seeing from the office of the President.

This entry was posted on Tuesday, November 18th, 2008 at 2:50 pm by Park&Co and is filed under | Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.