There are companies that people love, and there are companies that people love to hate. Throw in some transparency through social media and people will really tell you what they think, in a very public, and negative manner.

That’s what AT&T is finding out on their facebook page.

AT&T is, of course, the only choice for a service provider to Apple’s iPhone, and they’ve taken quite a hit with the release of the iPhone 3GS by being slow to support features taken for granted on other mobile networks.

The contempt is palpable. Example of such criticism:

Let’s see, where do I begin. I’ve “wasted” over $3200 in the past two years in your service and iPhone handsets.

I had expected to upgrade to the 3G S today, but when I realized I wouldn’t be receiving the subsidized price I was simply stunned. Even more so that you are the only carrier _world wide_ that wasn’t ready for MMS and internet tethering.

I wouldn’t become a fan of AT&T if my life depended on it. I’m a loyal Apple Customer, and that’s the only reason why I’m with AT&T.

And:

Do you guys strive to have mediocre service? Or do you just take pride in it?

Ouch. I have to give AT&T credit for not taking this page down or deleting comments (that we know about). They’re trying to confront the problem by giving customers a place to voice their concerns, even if some of those concerns are irate rants. To be fair, there’s also some good comments.

It’s a good example in this day and age of how social media can keep a large corporations in check.

This entry was posted on Monday, June 22nd, 2009 at 10:04 am by Park&Co and is filed under | Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.