Shawn Hardy

Funny, Classy, & Effective

March 5th, 2009 | Posted by Shawn Hardy

Jack in the box decided to rebrand, and it all started with this Super Bowl spot for Jack in The Box:

The tv spots had us following Jack’s recovery here: www.hangintherejack.com/. The whole series of tv spots and other funny stuff are housed there. Here is the result, an amazing rebrand from what used to be a quirky brand.

jackinthebox_logo




Read more about it and see the whole new look and feel here: www.underconsideration.com/brandnew/archives/just_jack.php

This a great example of classy, progressive design being applied to a place where one may not expect classy and progressive. In my opinion, it works - REALLY well. What do you think? Do you miss Jack?

This entry was posted on Thursday, March 5th, 2009 at 9:28 am by Shawn Hardy and is filed under | Advertising / Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Funny, Classy, & Effective”

  1. Kim Says:
    March 5th, 2009 at 4:20 pm

    Shawn - I called this on Superbowl Sunday… a new look Jack in the Box had just sprung up in my neighborhood and I figured the killing off of Jack would result in a migration in design. I agree the new look IS classy. Thanks for the post and pulling all the elements of the story together.

  2. Dan Says:
    March 6th, 2009 at 8:38 am

    Nice blog Shawn. Way to keep sharing stuff! I’ve never been a big Jack fan, but it’ll be interesting to see how this updated look works for them.

Leave a Reply