Apple Logo Oozes Creativity Over IBM
April 9th, 2008 | Posted by Park HowellA new study shows that just being exposed to the Apple logo can make you more creative, according to Duke researcher Gavan Fitzsimons. He was featured last Saturday on NPR discussing his recent article in the Journal of Consumer Research about his study on logos and the brain. Take a timeout for 2.5 minutes and listen to this interview. Extremely interesting about the brand power of Apple over IBM and how differently the two brands are perceived by consumers.
Tags: apple, brand perception, Branding, creativity, IBM, logo, Marketing
This entry was posted on Wednesday, April 9th, 2008 at 8:41 am by Park Howell and is filed under | Advertising / Branding | Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
